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Our Business and Management Studies course provides students with an awareness of the broad range of knowledge required in modern management, and equips them with specialised knowledge to tailor the degree to meet their own individual needs and career plans. The course aims at developing the analytical and behavioral skills students require to make effective use of knowledge after graduation. In the first year students study the basic disciplines involved in management. In each of the second and final years they select a further twelve modules from a list of about 50, enabling them to design a programme of study to suit their own needs. Areas of specialisation include accounting, financial management, marketing, psychology, production/operations management, human resource management, and the more quantitative aspects of information management and business information systems. There are also multidisciplinary modules on subjects such as international tourism management, international business, and strategic management, which integrate knowledge from many single disciplines. In the first year students study twelve modules, which gives them a good grounding in the disciplines required by a modern manager. In the second year there is a compulsory Practice of management skills module. In addition, in the second and final years they choose 23 modules from a menu of over 50, enabling them to construct either a broad degree package covering all areas of management activity, or a slightly more specialised degree focusing on particular management specialists, such as human resource management, business information systems, or operations management.
The Business and Management Studies degree shares a common first year with the Accounting and Finance, Marketing and International Business Management Degree. As one's knowledge of management subjects evolves, one can transfer into or out of the Business and Management Studies degree at the end of the first year from or to the Accounting and Finance degree, or the Marketing degree, subject to satisfactory performance. This gives them maximum flexibility and choice.
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The Undergraduate programme is spread over a period of three years. In the first year all students are required to take 12 core compulsory modules that provide a good basic grounding in the disciplines required in management.
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| First Year Foundation Modules |
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- Foundations of Accounting 1 - Introduction to
financial accounting concepts.
- Foundations of Accounting 2 - Introduction to
management accounting concepts.
- Business Economics: Theory and application of basic
economic theory and policy in a global context.
- Business Law: Introduction to legal environment, business
contracts and the main legal structures in business,
including agency and company law.
- Foundations of Marketing: Introduction to the role of
marketing in profit and non-profit organizations and
overview of the marketing mix.
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- Organization Information Systems: Basics of the
operations of computer systems, role of computers in
organizations and practical skills in the use of integrated
applications software.
- Production/Operations Management Concepts 1:
Management of change and conversion in manufacturing,
service and administrative functions.
- Quantitative Methods in Information Management: Basic
statistical concepts and methods for the presentation and
description of data.
- Organization Behaviour and Sociology at Work: Explores
the social process at work to assess understanding of
managerial problems in light of sociology and organization
theory.
- Macroeconomic Environment: Understanding of the
national and international microeconomic environment and
government macroeconomic policies focusing on the
impact upon businesses.
- Student Self Development: provides you with the
opportunity to develop your study, information technology
and self-development skills.
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Second and Third Year Options |
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- Practice of Management Skills (compulsory credit): Practice and development of communication and self-management skills through practical sessions and self-evaluation by students.
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Accounting & Finance |
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Business Policy & Economics |
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- Applied Strategic Management: In-depth strategic analysis
of firms in terms of business process reengineering,
portfolio management, managing strategic change, strategy
in public and voluntary sector organizations and corporate
parenting.
- Econometric & Business Forecasting: Development of
analytical skills and a quantitative approach to prediction
and decision making from an economic perspective.
- Economics of Industry: Analysis of strategy from the
economic perspective.
- Global Business Environment: Comprehensive view of the
global economy and the relationship of the same with the
international business.
- International Business Strategy: Understanding of
underlying issues of entering and servicing a foreign
market.
- Understanding Strategic Management: Theories and
practices of strategic management through analysis of
business environment, nature of competition, and industry
structure.
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Human Resource Management / Behavioral Management |
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Human Resource Management 1 and 2: Resourcing and Development: Learning and evaluation of historical, current and developing practices of HRM in the organization context. Also emphasis is laid on examination of strategic contribution of HRM to organizational effectiveness, with emphasis on specific areas of employee reward and relations.
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Organizational Design and Transformation of Work: Understanding of factors influencing organizational performance and design.
- Psychology at Work: Focus on recruitment, selection and
development skills, predictors in selection process, and
techniques and instruments in measuring work behaviour.
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Marketing |
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- Business Marketing: Application and evaluation of
marketing strategy and tactical concepts in business
situations.
- Consumer Behaviour: Evaluation of marketing activity in
behavioral frameworks.
- Corporate Identity & Brand Management: Understanding and evaluation of corporate identities and corporate brands in a business context.
- Direct Marketing: Understanding of concepts of direct marketing, its role within business, its scope, assessment of customer acquisition and retention strategies, market segmentation, planning, testing and measurement and media communications.
- E-Commerce: Understanding of the management implications of electronic commerce for making informed operational and strategic decisions.
- Marketing and Entrepreneurship: Understanding of research in entrepreneurship and marketing, encouraging
creativity about marketing opportunities and business growth.
- Marketing Communications: Understanding the role and tools of integrated marketing communications in contemporary commercial and consumer markets
- Marketing Management and Strategy: Understanding of strategic principles of marketing management, including marketing environment, planning process, customer relations, strategy implementation, and international aspects
of marketing
- Marketing Research: Strategic Implications: Overview of market research techniques, focus on research problems and
research proposal, data preparation and analysis, statistics for decision-making and qualitative research.
- Product innovation: Critical understanding of radical and incremental product innovation in the context of globalization
- Retailing and Services Marketing: Introduction to the changing nature of retailing and service-marketing environment.
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