Course Objective: The course highlights the importance of global and organizational communication and the art of influencing and persuasion through communication for professional success. It focuses on understanding the business through diverse markets across the globe and developing strategies for brand building, a skill imperative for the success of any business. Students learn varied interdisciplinary skills like- attitudes, perceptions, motivation which prepares them to deal with aspects related to organizational behavior and makes them business ready. They will also gain an introduction into critical issues related to business management and will fully prepare the students for the workplace by understanding how the organizations work and how communication and its related aspects are important for brand strengthening and gaining competitive advantage.BBA in Communication is a perfect mélange of business and communication to help students get a well-defined understanding of communication in the business world.
Career Prospects: Students who take up this course could pursue career in media, entertainment, journalism, academics etc.
| SEMESTER 1 | |||
| Course Name | Course Code | Core/Elective | Credits |
|---|---|---|---|
| English | ENG 110 | CORE | 3 |
| Accounting | ACT 102 | CORE | 4 |
| Information Systems | MIS 102 | CORE | 4 |
| Marketing | MKT 103 | CORE | 4 |
| Management | MGT 101 | CORE | 4 |
| Project Management | MGT 105 | CORE | 4 |
| Mathematical Tools for Business | MAT 100 | CORE | 4 |
| Foreign Language | FRL 100 | CORE | 3 |
| Company Visits | COV 100 | CORE | 1 |
| SEMESTER 2 | |||
| Course Name | Course Code | Core/Elective | Credits |
|---|---|---|---|
| Commercial Correspondence | ENG 115 | CORE | 3 |
| Economics | ECO 100 | CORE | 4 |
| Law for Business Professionals | BUS 109 | CORE | 4 |
| Managerial Statistics | STA 110 | CORE | 4 |
| Principles of Finance | FIN 107 | CORE | 4 |
| Communication Skills | COM 100 | CORE | 4 |
| Foreign Language | FRL 105 | CORE | 3 |
| Company Visits | COV 105 | CORE | 1 |
| SEMESTER 3 | |||
| Course Name | Course Code | Core/Elective | Credits |
|---|---|---|---|
| Advanced Accounting | ACT 200 | CORE (Only for ENTRE & IM) | 5 |
| Venture Capital and Private Equity | FIN 201 | CORE (Only for ENTRE & IM) | 5 |
| Reputation Management | COM 214 | CORE (Only for Comm) | 5 |
| Public Relations | COM 207 | CORE (Only for Comm) | 5 |
| Behavioral Finance | FIN 226 | CORE (Only for Psychology) | 5 |
| Coaching and Counselling | PSY 310 | CORE (Only for Psychology) | 4 |
| Human Resource Management | MGT 209 | CORE | 5 |
| Marketing | MKT 230 | CORE | 3 |
| Foreign Language | FRL 205 | CORE | 3 |
| Internship | ITP 200 | CORE | 3 |
| Company Visits | COV 200 | CORE | 1 |
| Financial Statement Analysis | ACT 207 | ENTRE SPCL | 5 |
| Money & Banking | FIN 207 | IM SPCL | 5 |
| Persuasion Theory | COM 201 | COMM SPCL | 5 |
| Foundations of Biological-Cognitive Psychology | PSY 201 | PSY SPCL | 5 |
| SEMESTER 4 | |||
| Course Name | Course Code | Core/Elective | Credits |
|---|---|---|---|
| International Economics | ECO 210 | CORE (Only for Entre, IM, Comm) | 5 |
| Behavioral Economics | ECO 224 | CORE (Only for Psychology) | 5 |
| Information Systems | MIS 220 | CORE | 4 |
| Strategic Sales Management | MGT 217 | CORE (Only for Psy, Entre, IM) | 5 |
| Mass Communication & New Media Platforms | COM 240 | CORE (Only forComm) | 5 |
| Principles of Finance | FIN 220 | CORE | 5 |
| Foreign Language | FRL 210 | CORE | 3 |
| Company Visits | COV 205 | CORE | 1 |
| Small Business Field Studies | ENT 230 | ENTRE SPCL | 5 |
| European Business | BUS245 | IM SPCL | 5 |
| Advanced Professional Writing | COM 202 | COMM SPC | 5 |
| Foundations of Social-Development Psychology | PSY 202 | LPSY SPCL | 5 |
| SEMESTER 5 | |||
| Course Name | Course Code | Core/Elective | Credits |
|---|---|---|---|
| International Finance | FIN 310 | CORE (ONLY FOR ENTRE, IM COMM) | 5 |
| Consumer Behavior | MKT 310 | CORE (ONLY FOR PSY) | 5 |
| Strategic Marketing | MKT 315 | CORE | 5 |
| Information Systems | MIS 320 | CORE | 5 |
| Foreign Language | FRL 310 | CORE | 3 |
| Internship | ITP 300 | CORE | 3 |
| Family Business Management | ENT 310 | ENTRE SPCL | 4 |
| Cases in Entrepreneurship I | ENT 320 | ENTRE SPCL | 4 |
| Negotiation Skills | MGT 310 | IM SPCL | 4 |
| Total Quality Management | MGT 320 | IM SPCL | 4 |
| Digital Platform and Media Law | COM 303 | COMM SPCL | 4 |
| Lobbying | COM 304 | COMM SPCL | 4 |
| Introduction to Cultural Psychology | PSY 301 | PSY SPCL | 4 |
| Minds and Machines | PSY 302 | PSY SPCL | 4 |
| SEMESTER 6 | |||
| Course Name | Course Code | Core/Elective | Credits |
|---|---|---|---|
| Financial Planning and Budgeting | FIN 320 | CORE (ONLY FOR ENTRE & IM) | 5 |
| Marketing Communications | COM 320 | CORE (ONLY FOR COMM) | 5 |
| Psychology at Work | PSY 320 | CORE (ONLY FOR PSY) | 5 |
| Strategic Leadership & Change | MGT 330 | CORE | 5 |
| Business in a World Economy | BUS 315 | CORE | 5 |
| Foreign Language | FRL 320 | CORE | 3 |
| Thesis | THE 350 | CORE | 6 |
| Cases in Entrepreneurship II | ENT 330 | ENTRE SPCL | 5 |
| Mergers and Acquisitions | ENT 340 | ENTRE SPCL | 5 |
| Cases in Finance | FIN 340 | IM SPCL | 5 |
| Cases in Marketing | MKT 335 | IM SPCL | 5 |
| Corporate Communications | COM 305 | COMM SPCL | 5 |
| Political Campaign | COM 306 | COMM SPCL | 5 |
| Cognitive Neuroscience and its Applications | PSY 304 | PSY SPCL | 5 |
| Personality and Intelligence | PSY 303 | PSY SPCL | 5 |
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