Course Objective: The course highlights the importance of global and organizational communication and the art of influencing and persuasion through communication for professional success. It focuses on understanding the business through diverse markets across the globe and developing strategies for brand building, a skill imperative for the success of any business. Students learn varied interdisciplinary skills like- attitudes, perceptions, motivation which prepares them to deal with aspects related to organizational behavior and makes them business ready. They will also gain an introduction into critical issues related to business management and will fully prepare the students for the workplace by understanding how the organizations work and how communication and its related aspects are important for brand strengthening and gaining competitive advantage.BBA in Communication is a perfect mélange of business and communication to help students get a well-defined understanding of communication in the business world.

Career Prospects: Students who take up this course could pursue career in media, entertainment, journalism, academics etc.

YEAR 1
Semester 1 ECTS Semester 2 ECTS
ENG 110 English 3 ENG 115 Commercial Correspondence 3
ACT 102 Accounting 4 ECO 100 Economics 4
MIS 102 Information Systems 4 BUS 109 Law for Business Professionals 4
MKT 103 Marketing 4 STA 110 Managerial Statistics 4
MGT 101 Management 4 FIN 107 Principles of Finance 4
MGT 105 Project Management 4 COM 100 Communication Skills 4
MAT 100 Mathematical Tools for Business 4 FRL 105 Foreign Language 3
FRL 100 Foreign Language 3 COV 105 Company Visits 1
COV 100 Company Visits 1
YEAR 2
Semester 3 Semester 4
Core Business Courses ECTS Core Business Courses ECTS
COM 207 Public Relations 5 ECO 210 International Economics 5
COM 214 Reputation Management: Strategies for successful communicators 5 MIS 220 Information Systems 4
MGT 209 Human Resource Management 4 COM 240 Mass Communication and new media platforms 5
MKT 230 Marketing 5 FIN 220 Principles of Finance 5
FRL 205 Foreign Language 3 FRL 210 Foreign Language 3
ITP 200 Internship 3 COV 205 Company Visits 1
COV 200 Company Visits 1
Specialization Course ECTS Specialization Course ECTS
COM201 Persuasion Theory 5 COM202 Advanced professional Writing 5
YEAR 3
Semester 5 Semester 6
Core Business Courses ECTS Core Business Courses ECTS
FIN 310 International Finance 5 COM 320 Marketing communications 5
MKT 315 Strategic Marketing 5 MGT 330 Strategic Leadership & Change 5
MIS 320 Information Systems 5 BUS 315 Business in a World Economy 5
FRL 310 Foreign Language 3 FRL 320 Foreign Language 3
ITP 300 Internship 3 THE 350 Thesis 6
Specialization Courses ECTS Specialization Courses ECTS
COM303 Digital platform and Media Law 4 COM305 Corporate Communications 5
COM304 Lobbying 4 COM306 Political Campaign 5

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