Course Objective: BBA with Psychology provides an understanding of the best practices of Psychology for development of people and best management techniques to enhance business. The course provides a combination of applied psychology and core areas of management helping the students to develop evidence based approach to problem solving. The course helps the students in developing an inquisitive mind, superior social skills and a practical business orientation. Knowledge of psychology with management skills provides the students with scientific understanding of human experience, including behavior, mental process, emotions and development. This course focuses on the importance of psychological principles to understand human behavior and the impact of it on the work environment that enhances business.

Career Prospects: Students who take this program could pursue career in the field of academics, work for multinational companies who need psychologists to understand the market behavior, consumer mind-set. By combining technical knowledge with analytics one can have opportunities in Artificial Intelligence, data interpretations, human computer interactions etc. Psychology, in combination with Industry 4.0, would be the driving force.

YEAR 1
Semester 1 ECTS Semester 2 ECTS
ENG 110 English 3 ENG 115 Commercial Correspondence 3
ACT 102 Accounting 4 ECO 100 Economics 4
MIS 102 Information Systems 4 BUS 109 Law for Business Professionals 4
MKT 103 Marketing 4 STA 110 Managerial Statistics 4
MGT 101 Management 4 FIN 107 Principles of Finance 4
MGT 105 Project Management 4 COM 100 Communication Skills 4
MAT 100 Mathematical Tools for Business 4 FRL 105 Foreign Language 3
FRL 100 Foreign Language 3 COV 105 Company Visits 1
COV 100 Company Visits 1
YEAR 2
Semester 3 Semester 4
Core Business Courses ECTS Core Business Courses ECTS
PSY 310 Coaching and Counselling 5 ECO 244 Behavioral Economics 5
FIN 226 Behavioral Finance 5 MIS 220 Information Systems 4
MGT 209 Human Resource Management 4 MGT 217 Strategic Sales Management 5
MKT 230 Marketing 5 FIN 220 Principles of Finance 5
FRL 205 Foreign Language 3 FRL 210 Foreign Language 3
ITP 200 Internship 3 COV 205 Company Visits 1
COV 200 Company Visits 1
Specialization Course ECTS Specialization Course ECTS
PSY 201 Foundations of Biological-Cognitive Psychology 5 PSY 202 Foundations of Social-Developmental Psychology 5
YEAR 3
Semester 5 Semester 6
Core Business Courses ECTS Core Business Courses ECTS
MKT 310 Consumer Behavior 5 PSY 320 Psychology at work 5
MKT 315 Strategic Marketing 5 MGT 330 Strategic Leadership & Change 5
MIS 320 Information Systems 5 BUS 315 Business in a World Economy 5
FRL 310 Foreign Language 3 FRL 320 Foreign Language 3
ITP 300 Internship 3 THE 350 Thesis 6
Specialization Courses ECTS Specialization Courses ECTS
PSY 301 Introduction to cultural psychology 4 PSY 303 Personality and Intelligence 5
PSY 302 Minds and Machines 4 PSY 304 Cognitive Neuroscience and its Applications 5

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